THINK, Therapeutic Intervention for Kids, is a center for autism in Bahrain offering individual and group therapy, while also providing tailored treatment options for each child. We developed a brand identity aligned with THINK’s vision and mission. The logo is composed of geometrical shapes in primary colors, all intertwined, characterizing building blocks that children use to play and learn with. The identity supports THINK’s values by visually expressing hope and support through the children. We communicated the logo through a website, a stationary system, collaterals, and internal forms. THINK’s further expansion inspired us to create an abstract butterfly logo to represent its metamorphosis into a mature foundation. The evolution of the delicate butterfly with its dreamy mauve hues also illustrates the treatment process and progression through the child’s future.
THINK, Therapeutic Intervention for Kids, is a center for autism in Bahrain offering individual and group therapy, while also providing tailored treatment options for each child. We developed a brand identity aligned with THINK’s vision and mission. The logo is composed of geometrical shapes in primary colors, all intertwined, characterizing building blocks that children use to play and learn with. The identity supports THINK’s values by visually expressing hope and support through the children. We communicated the logo through a website, a stationary system, collaterals, and internal forms. THINK’s further expansion inspired us to create an abstract butterfly logo to represent its metamorphosis into a mature foundation. The evolution of the delicate butterfly with its dreamy mauve hues also illustrates the treatment process and progression through the child’s future.
