Saudi Lebanese Contracting Ltd. is a leading Saudi based Engineering & Construction Company focusing on large contracting and subcontracting projects in the MENA region. The rebrand aspired to bridge both Lebanese and Saudi cultures and to communicate SLC’s established expertise. On that note, we came up with a confident lion as a symbol for the brand, projecting bravery and stateliness. The identity expanded into a high end corporate brochure showcasing all of SLC’s projects, alongside a bilingual website that is simple to navigate. As part of the rebranding, we also developed a clear icon set to differentiate between the different project sectors. Finally, a metallic silver material was introduced in the logo symbol on some of the stationary applications, embodying the brand’s concrete solid approach.