Lemon & Plum is a nail spa that opened recently in Khaldeh (southern suburbs of Beirut). They are trained experts in everything which is beauty related; from facial treatments, to manicures, pedicures, hair do’s, and makeup. For this brand we focused on the duality of the Lemon & the Plum, the two seasons; summer and winter. We water colored the fruits and turned them into a logo icon, and combined it with a handwritten feminine logo type. We chose a light pink color to complement the feel of the brand.