Ecomz is an e-commerce website that enables users to create online stores that are beautiful and mobile optimized. We were assigned to redesign the visual identity of Ecomz. A long research and experimentation process led us to transition the logo from one big circle inscribing the letter ‘e’ into smaller circles that vary in size, symbolizing the different business industries and sizes that Ecomz caters to. We also introduced dark gray and blue-green colors to give the identity a more modern look while also communicating the brand’s key attributes which include security and creativity.