Cortina approached us to redesign their classic menu, which is displayed in small shops and beaches around Lebanon. We tried multiple variations in design, incorporating more blue for a summer feeling. However, we realized that the equity and recognizability of the brand was in the red color that screamed “Cortina” and brought back a true sense of nostalgia. Instead, we re-organized the layout and the fonts and made everything homogeneous and easy to read. We also created another variation of the poster using newly rendered 3D ice creams for a more appetizing and realistic look.
Cortina approached us to redesign their classic menu, which is displayed in small shops and beaches around Lebanon. We tried multiple variations in design, incorporating more blue for a summer feeling. However, we realized that the equity and recognizability of the brand was in the red color that screamed “Cortina” and brought back a true sense of nostalgia. Instead, we re-organized the layout and the fonts and made everything homogeneous and easy to read. We also created another variation of the poster using newly rendered 3D ice creams for a more appetizing and realistic look.
