Woosh is car care company with six branches in Lebanon, focused on water wash, waterless wash and car detailing services.
The aim of the rebrand was to slowly expand the brand’s perception from a carwash service to a total professional auto care and spa. It needed to clearly communicate the two entities of the same brand: car washing and car detailing. Through color play, the difference was made clear: red is used for the main brand, while grey and green represent washing and high-end detailing, respectively. Several icons were developed to illustrate the brand’s attributes and promises. The rebranding was expanded to create a site branding in the Beirut Souks branch, with other locations to follow.