Brothers General Transport (BGT) and Monawalat Al Khaleej Logistics (MAKL) are both part of the Jamal al Ghurair Group (JAG). BGT is a market leader in the field of transportation, having the biggest fleet in the GCC. MAKL offers specialized logistics services. Both BGT and MAKL are recognized as leading transportation and logistics companies in the UAE.
The aim of the rebranding was to portray BGT as the leader in global transportation and MAKL as a reliable logistics company for the GCC area, all the while emphasizing that both brands are co-dependent. A truck icon was developed as a symbol to represent both aspects of the shipping process. The head of the truck was used to create the BGT brand, while the body was meant to represent the logistics part for the MAKL brand. Both identities reflect a sense of harmonious reliability, which lies at the core of the services provided.